What does an e-commerce site need to succeed? How does artificial intelligence impact this sector and, more broadly, the business world? Our Managing Director, Bruno Antonini, answered these and other questions.
Nowadays, what are the keys to success for e-commerce, and what should companies do to understand and put into practice the essentials for their specific industry and market?
From the perspective of our sector, one of the main keys to success for global e-commerce is localisation. Unfortunately, this aspect is often undervalued or treated as a basic add-on that comes at the end of the process, which, in our experience, has frequently resulted in setbacks, inefficiencies and higher costs. Localisation, which goes far beyond translation alone, must be included in the plan from the very earliest stages of the project. We must take technological aspects (such as ensuring that the platform can be localised with ease), maintenance (an e-commerce sites is a constantly evolving system, and this applies to every language in which it operates) and cultural and market adaptation for the target audience into account. Only by addressing these elements from the outset can companies build an e-commerce site that is truly effective on a global scale.
E-commerce checklist: what are the key points and actions to prioritise for an effective website and online retail?
As mentioned, for an e-commerce site targeting the global market, translation and localisation must be top priorities on the checklist, not just add-ons. Only by integrating these elements from the outset—moving them to the top of the list—can you build a solid, scalable and successful global e-commerce site.
The widespread use of AI (Artificial Intelligence) and its applications is ushering in a new revolution, one that many claim will have a much greater impact than the advent of electricity, telecommunications and digitalisation itself. How can companies take advantage of this huge opportunity?
Even in the language solutions, global content, and multilingual digital marketing sector, AI and Large Language Models (LLMs) like ChatGPT are transforming the landscape. Companies can leverage these technologies by managing them strategically, working with expert partners who see beyond the hype. A winning approach balances AI with human input (i.e., "human in the loop"), adapting content quality levels based on factors such as update frequency, visibility, and the nature of the content (e.g. editorial or technical), maximising impact where needed and reducing costs for less relevant content.
Why should companies ask ArKadia Group to help localise their e-commerce sites? What sets you apart from other companies in the sector?
Customers choose us for our ability to provide comprehensive advice and expertise. We support companies in building global e-commerce platforms that not only increase market penetration but do so in a way that is clearly focused on culturally appropriate messaging (and ROI). What sets us apart most is our unique combination of technical expertise, in-depth understanding of local markets and a strategic vision that integrates the latest best practices in accessibility, data protection and performance optimisation. We offer bespoke solutions that combine cutting-edge technology and human input, paying meticulous attention to every detail—from localisation to customisation—in order to have a real impact on business results.
Want to learn more about how you can increase your e-commerce profits by leveraging multilingual localisation, with the support of AI-driven tools?